What are the kinds of affiliate stats available? Your choice of affiliate program
should be capable of offering detailed stats. They should be available online anytime you decide to check them out. Constantly checking your individual stats is important to know how many impressions, hits and sales are already generated from your site. Impressions
are the number of times the banner or text link was viewed by a visitor of your site. A hit is the one clicking on the banner or text links.
Does the affiliate program also pay for the hits and impressions besides the
commissions on sales? It is important that impressions and hits are also paid, as this will add to the earnings you get from the sales commission. This is especially important if the program you are in offers low sales to be able to hit ratio.
Who is the online retailer? Find out whom you are doing business with to know if it isreally a solid company. Know the products they are selling and the average amount they are achieving. The more you know about the retailer offering you the affiliate program,the easier it will be for you to know if that program is really for you and your site. Is the affiliate a one tier or two tier program? A single tier program pays you only for the business you yourself have generated. A two tier program pays you for the
business, plus it also pays you a commission on the on the sales generated by any
affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor. More like a recruitment fee.
Lastly, what is the amount of commission paid? 20% - 80% (and some cases,
100%!) is the commission paid by most programs. .01% - .05% is the amount paid for
each hit. If you find a program that also pays for impressions, the amount paid is not much at all. As you can see from the figures, you will now understand why the average sales amount and hit to sale ratio is important.
Carl Romain Home Office Business
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